This is another article from our SEO Matters series, where we’ll consider setting Goals using Google Analytics and how that can really take your game up a notch. Note carefully that setting goals not only helps you increase “conversions” (get visitors to take a certain action at your site), but also helps you learn
This is another article in our Video Marketing series. Written by video ad professional, Bernie Day, it does a good job of explaining what you should do with a video to get a good result. Ever see poorly produced videos online? Yup. Ever see nice looking videos without a clear, well developed message? Sure… Continue reading
Here are the top 10 techniques new bloggers can use to find readers. These are tips specifically for new bloggers, those people who have next-to-no audience at the moment and want to get the ball rolling.
Most blog commenting systems allow you to have your name/title linked to your blog when you leave a comment. This is how people find your blog.
It helps if you work on this list from top… Continue reading
Here’s another article in our SEO Matters series, where we examine the Title Tag and how it can take your site optimization to the max.
What is a “Title Tag”, and why are they important? Let’s find out, and learn how to write them better. They’re an important part of the SEO puzzle. Plus, for you WordPress Blog and Content Managers, I have a tip… Continue reading
Here’s another article in our SEO Matters series, and here we’ll look at how local search really helps put a business on the map.
A lot of “Content Masters” (a name for all of you managers using a Content Management System for your business websites) focus their Search Engine Marketing (SEM) strategy on good SEO techniques to rank as high as possible. And with today’s… Continue reading
Here’s another article in our SEO Matters series, — let’s see how WordPress can be optimized for SEO using some key plugins (in addition to the things it does naturally to assist the SEO effort).
Once you install WordPress and start posting regularly, you can sit back and relax — WordPress will do the rest of the SEO work, right? Wrong. Sure, WordPress… Continue reading
Are you thinking of your business blog as a Conversation (with a capital “C”) with potential customers? Why not? That’s the strength and advantage you have over your competitors who either don’t have a blog, or have one but don’t converse with it. In this installment of our Copy Writing Matters series, we’ll look at two
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